Why The Future Of Coaching Is Digital

Aug 18 2020 | Research
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EZRA’s insights piece on the future of coaching explores how digital coaching is leading the way to bridging gaps between traditional face to face and the demand for innovation and adaptability in the workplace.

In today’s fast-paced and digital world, a digital coaching application (app) not only bridges the gap between traditional face-to-face coaching and the demand for innovative and adaptable technology in the learning and development space but also offers a solution that is more accessible, affordable and scalable than face-to-face coaching.

Traditionally, coaching has only ever been perceived as an “executive” development activity, but today’s leadership approaches to expand the requirement to multiple levels of an organization. This means that coaching now needs to be adaptive and mobile to suit the needs of each individual as employee learning transitions from classroom instruction to more individualized, flexible forms of learning and support.

Adaptive modern coaching supports a range of professional objectives, including effective outcomes such as attitudes and motivation, cognitive outcomes such as problem-solving and procedural knowledge, and skill-based outcomes such as the compilation and automaticity of new competencies.

EZRA’s approach makes leadership coaching measurable through monthly reporting to the internal program sponsor to maximize an organizational understanding of the process while keeping individual coaching sessions entirely confidential. The user experience on the app and brand as a whole is designed to engage users who are not yet aware of the benefits of coaching, do not believe it to be effective, or who are nervous about the idea of being coached. This digital, personalized experience allows EZRA users to grow leadership skills, overall workplace effectiveness and a positive career trajectory.

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